Fox Tale

For the 2024 The FoxTale campaign, we developed the concept and Key Visuals to launch their new regional flavors (Azores Pineapple and Madeira Passionfruit) under the proudly Portuguese premise: "We didn't invent Gin. But we gave it our own flavor." Breaking away from the dark aesthetics of traditional premium spirits, the art direction features a vibrant, mixed-media approach. The visuals were entirely hand-drawn at their core and digitally perfected, blending real product photography with fluid, dynamic 2D illustrations of liquid splashes against highly saturated backgrounds. Project Credits Year: 2024 Agency: Funnyhow Client: The FoxTale Creative Directors: César Sousa / André Leite Art Directors: Nelson Ribeiro / Guilherme Kauffman Copywriter: Rúben Vilaça