FULA
The Fula rebranding project aimed to build a flexible, future-proof identity capable of adapting to digital platforms and new product ranges. Based on consumer research, the new visual system retained the brand's most recognizable assets—the oval shape and vibrant colors—while completely modernizing the typography for better cross-platform legibility. The solution restored Fula's iconic perfect oval, introduced a bolder, simplified color palette, and created a dynamic new visual universe. By combining custom illustrations with a natural, appetite-appealing photographic direction, the brand gained a distinctive and highly adaptable communication system.
