A NEW ENERGY BALANCE
Coordinated by EDP Distribuição under the Horizon 2020 program, the EUniversal project united 18 international partners to develop flexibility solutions for energy distribution networks. The primary communication challenge was translating this complex technological initiative into an accessible message for a broad audience—from everyday consumers to policymakers across Portugal, Germany, and Poland. By focusing on innovation and sustainability, the positioning successfully decoded the concept of "flattening the energy consumption curve" to inspire widespread interest in energy efficiency.
