Betclic - Monster Odds'24

For the 2024 Betclic x MOTELX partnership, we developed the Key Visual for the "Monster Odds" Halloween campaign, designed in total synergy with the horror short film "A Jardineira". The cinematic image features an undead hand bursting from a dark rosebed, clutching a smartphone to reveal a boosted sports odd. The base visual was generated using AI, while the curation, aesthetic vision, and final composition were entirely driven by rigorous Art Direction. This process resulted in a hyper-realistic, macabre visual ecosystem that perfectly sets the stage for the campaign's ironic tone. Project Credits Agency: Funnyhow (2024) Client: Betclic x MOTELX Creative Directors: César Sousa / André Leite Art Director: Nelson Ribeiro