Reciclar é Escapar
For Sociedade Ponto Verde's activation at Rock in Rio 2020, we transformed environmental awareness into an immersive "Escape Hunt" experience called "Reciclar é Escapar" (To Recycle is to Escape). The goal was to urgently engage festival-goers on the importance of daily recycling by turning sustainability into a high-energy team challenge. To bring this concept to life, we designed a vibrant, fully illustrated 360º Key Visual that wrapped the entire booth. The art direction fluidly blended the three recycling colors (blue, green, and yellow) with dynamic characters, packaging, and natural elements, creating a highly engaging and visually striking space amidst the festival environment. Year: 2020 Agency: Winicio Client: Sociedade Ponto Verde (Rock in Rio) Creative Director: Filipa Alves Art Director: Nelson Ribeiro
